Almirah began as an idea the idea to bring classic and contemporary styles together and fuse them in harmony. As this idea came to fruition in 2012, it embodied all that its founders stood for – the unique style of classic designs of an era of elegance mixed with the panache of today. Luxury, quality and perfection were central to Almirah and it has worked to deliver that to its customers incessantly from the very first time.
Almirah unabashedly appreciates all that our traditions and royalty embodies and brings it to the forefront. Although young, Almirah has seen unprecedented growth in the last three years of its operations and has become one of the most popular brands when it comes to luxury quality wear in Pakistan.
From the very beginning we wanted to not only deliver luxury and quality but a complete wardrobe solution to our customers. Our ‘Walk-In Closet’ was meant to be a unique experience of its own kind where you can find everything for any occasion. Providing high quality variety , Almirah offers for formal and casual choices in clothing for men and women, footwear, fragrances and accessories.
What has made Almirah a primary choice as a clothing brand is the fact that it dares to go beyond. It takes all that i best in our traditions and wraps it up in the beauty that the world of royalty has to offer. We celebrate our heritage and add our own unique designs into the modern world. Almirah is not just a store, it is an experience.
With Pakistani fashion seeing its highs and lows in the recent years, Almirah has brought forward some amazing changes itself. Our commitment to tradition is carefully blended with a taste for the new, and as Pakistani fashion evolves we have played our part in making it happen.
From sherwanis to qameez shalwars to kurtis, we have continued to shape the industry and take it forward with us. In all the years of its operations, Almirah has not only been bringing about innovation in its designs and cuts but also in its campaigns.
From humble beginnings it took on a life of its own. The open doors of our ‘Walk-In Closet’ continue to welcome loyal customers with its unique approach in its messages. The recent Eid campaign ‘Jashanwarah’ embodies the celebration that Eid is for the people of Pakistan. One of the biggest events of the year, it is when we celebrate all the glamour that Eid has to offer. ‘Jashanwarah’ is a grand celebration that takes the magnificence of Eid traditions and places it on the shining platform of Almirah.
The Eid collection brings with it a variety of options to its users including chiffon, jacquard, embroidered lawn, kurtis, digital prints, and pret wear. With chic and intricate threadwork on lightweight fabric, this collection is all about embroideries. Young as it is, the prospects for Almirah are bright. As we grow with unprecedented speed, we look to the future and what it holds for us. With plans to take our traditional values that we hold so dear to international waters, Almirah is poised to become not only one of the largest clothing brands in Pakistan but also in the world.