THE year 2015 started with new hopes and aspirations. The summer season has become the most anticipated season of all; everyone wants to beat the heat in style by wearing ‘lawn’; extravagant colours and beautiful designs. Whether it’s a casual gathering or a formal evening, the decision of ‘what-to-wear’ on a warm summer day is not between various fabrics – it’s in the different styles of lawn.
J. launched its summer collection in style, making it more appealing to the customer as they had something different of offer. Where all the summer collection give us a monotonous feel, J.broke rheumatoid cultter through its distinctive campaign. J. has out done it self by taking design to the next level; and receiving an overwhelming response from the target audience in return.
The campaign was designed using vintage cars as a propwrapped in vibrant colours and unique prints colours and unique prints depicting class, poise and elegance which are seen in their collection. The collection consists of lawn, silk and chiffon prints, featuring intricate embroidery, colourful designs, and unique styles to choose from. J. exhibited a wide range of stitched and unstitched clothes for every member of the family.
J. received a tremendous response from the audience on both the social media and in stores. Moreover, the marketing campaign is much appreciated by the consumers the industry experts for conceiving and executing the idea brilliantly.