Multiplexes, Theatres, Cinemas In Pakistan

With the summer here, people across Pakistan are thronging to movie theatres to escape the heat and of course, enjoy the blockbusters that are playing which recently included the superhero epic, The Avengers, that grossed more than a billion dollars worldwide and drew in the crowds in Pakistan as well. And with forthcoming superhero films, namely Spider-Man reboot and he Dark Knight Rises, the chances are that people will continue heading to the cinemas in full force.

Consequently, the number of beverage and refreshment outlets within cinema lobbies has increased. These spaces continue to be in high demand, primarily because there’s nothing better than watching an action packed movie armed with a bag of popcorn or a generous serving of nachos and cheese. Here is a detailed look at outlets on cinema premises:

Every theatre/multiplex usually has bout five to 10 refreshment outlets; these are owned by the cinema and are available for rent by vendors.

The covered area of outlets ranges between 15 and 64 Square feet. Rental rate ranges between Rs. 2500 and 3000 per square foot. This rate is 10% to 20% higher than rates for similar spaces in malls and commercial areas.

Most rental contracts are signed for period ranging between one and three years and are subject to renewal thereafter.

By Dr. Omar Farooq Khan 

 

 

 

 

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