In certain conditions the propagandist cannot operate himself and has to rely on agents. For the success of his propaganda, he has to employ innocent-looking agents or “front” organisations, while he himself remain* behind the scene of his operations. For this purpose, he should choose such agents who are acceptable or credible to the audience than he would be. The use of agents is very effective in such areas where the propagandist is not familiar with the language and customs of the target people or where cultural, religious and other attitudes would deny him a favourable hearing,
For instance, the Hindu teachers, merchants and others became the agents of Indian propaganda in eastern wing of Pakistan at the behest of India In 1971. The same role was played by the • Hindu Tamils was in Sri Lanka, and thus they enabled India to enslave that island State. The same role it played by “front men” and “contact agents” or by “hidden persuaders” in modern propaganda. It is important for the propagandists to remain behind the scenes of their operations and to select intermediaries, front men, Trojan horses, and “dummy leaders”, whom the target groups or people are more likely to listen or appreciate.
Similarly, paying a native news commentator or lecturer in a foreign radio or television station or furnishing propagandu music to the foreign radio or television station may be more effective than one’s own broadcasts or telecasts. In this respect, the propaganda by I broadcasting station, like the BBC, is very effective, because the listeners in other countries usually believe that it is “truthful”.