Islamabad: Pakistan Electronic Media Regulatory Authority (PEMRA) has ordered all TV channels to stop Josh condoms AD on immediate basis. PEMRA has also sent letter to Pakistan Broadcasters Association (PBA) regarding block on this commercial. After receiving letter, PBA forward this order to TV channels.
This commercial is against our religious cultural values, PEMRA said. PEMRA Spokesman Fakhruddin Mughal said that there will be serious action taken against such immoral commercials. Other than public complaints, the commercial is also against Pakistan’s constitution and PEMRA Act 2007, PEMRA explained.
There were massive protests recorded on Social Media before this commercial was on-aired. The Commercial’s details were leaked on internet before on-airing which sparked Nation.
Josh condoms is product of an US-Based Non Profit Organization DKT International. This organization is working against HIV/AIDS and also promoting family planning awareness. It was established in Pakistan in April 2012.
This 50 Seconds commercial staring Controversial Pakistani Model Mathira launched during Ramzan. Mathira is one of most controversial model in Pakistan and many people on social media are demanding to ban her from TV.
This commercial has been official banned so we are not sharing video of this AD. We also request others to delete this video from website and social networking sites. People shouldn’t search this video as it will promote it more.
Good step from pemra
hamary tv channels mei to itni himmat nahi ky khud sy band krdyty
what the hell
pakistans should grow upp
we are living in 21 century
its pathetic to see this story
here in UK, its a normal thing
commercial was completely OK
Hey Laiba,
I guess its ok for you as you are living in western culture. In Pakistan there is an islamic culture.
You are living in a culture where people do sex before marriage and you also seems fond of it as you part of that culture.
agree with laiba
How dare you to call me such a girl
You are looking outdated pakistani
People do see in pak before but they lie
agree with u laiba…
in uk being gay being lesbian being bi is also okay and we don’t need that pathatic culture here…This pathetic add was about the guy was a diÙk head but very good in sex and that was the reason top model is so nice to her…NO THANKS we don’t need this shit here its Pakistan not Uk
For Laiba
For your so called western culture keep it to yourself. Even in UK commercials are not allowed before 11 which is family time after 11 they let them on air just to avoid their influence on kids and families. I hope that is enough to open up your mind which is full of grass. Goodbye
my bro this is pakistan based on islamic rules UK IS uk un k apne rules hoge bhai tum ye add family k saath dekho ge????
You Are In UK We are in Pakistan, Can you see it with your brother and Father. If your Brother asked What is it and how to use it what will be your answer ?
agree with Hussain, PEMRA should draw rules for these kind of cheap commercials.
for you guys living abroad it is, you guys can even watch po*n with your family. Get a life bi*ch!
Basically u r a 2nd grade citizen in a first grade country…so u need to grow up yourself ..get back to basics u belong to Pakistan and muslims dear
Their are many “NORMAL” things going on in Uk and other countries doesn’t mean you also have to do it!
laiba this is islami jamhuria pakistan and we r muslim,u know muslim or islam??
i think laiba Mathira ki jaga ana chahti hay
Laiba,,,,,,,in uk you can have se** legally when you are 18,you can join po** industry,you can sle** with you fia***,you can go out par** with your boyfri*** whole night,you can have a***,and still all of these are normal in UK,but not here,,,,,if you want to sell yourse*** go to UK or any other country,but not here in Pakistan.i know this is rude,but your point about 21st century is total bullshit
shame on you stupid laiba
o my dear you from uk and we from pakistan (islamic republic of paksitan) saqmja ka nahi
Laiba shame on you 21 hai to kia islam ko chor dain gdhon ko daikh kr khud nangy phirna shuru hojain? Agr apki nzr main be heyai or fahashi kisi mulk ki traqi ya advance hny ko show krta hai to dunya main sb say advance janwar hain ap plz unhain follow krain or hmain ashraful makhlookat he rehny dain. Shukriya
rana sb u r rght…… acha ans de dia laina kooooooo, shame laiba on u and on ur parants, k apki wathera jesi tarbiat ki
Ha ha…well said Mr Rana Thumbs Up!! condoms aad related to 21st century!!!i didnt get it Laiba!! :p
Laiba ko bhi ban kar dna chaheay pakistan ma bhi or uk ma bhi asy log dusaro ko bhi khatab krty hn……or laiba ko itna shok ha in chezo ki promotions ka tou nxt time inko istra k adds ma must kam karna chaheay bcz she like…..for uk nt for pakistan …..these people just spread vlgarity on the name of 21 century…..want to destroy religion,culture
@LAIBA SORRY im doing to have some serious convo with you so brace your self…i know you feel pleasure in different flavours and it shows you have a great experience in this job thats why you are asking us to grow up,,we are ok with what we are.
*going
laiba which flavour do u like?
Banana :p
They must remove and ban all advertising like that in Pakistan. These commercial are misleading our sisters and brothers.
Good Job Pemra And Shame 4 Laiba Being A Muslim Its not our islamic culture and i hope that u do,nt promot again the bloody culture here in pakistan
em neutral person … pakistan is islam country i agreed nd to stop such adds then i agreed …..so kindly tell me who can stop the messy things are rapidly going on day by day…lahore ,karachi everywhere….adds are visual and unrealistic things but the realities of human killing ,hara mandhi nd numbr of such mandhi’s ,street crimes ,corruptions and every such illegal thing are in peak…who can stop these things…… just think litter bit nd kindly don’t blame islam in such normal thing…islam is complete code of life ….
think forward and understand the real meaning of Islam …..
If any one did not study Quran O Hadith than he will say all ok but if any one has some knowledge of Islam he say its haram. Think the difference
m so upset to know that ppl mentality has this much changed…. :@ laiba… i was with my nephew watching tv and this AD was running on ARY. at the end my 6 years old nephew asked me that what is this and i want this and literally he was crying… i was speechless… now can u tell me plz laiba jee that can u tell u kids or nephew or nieces or anyone under age? i myself came to know about all this thing and husband wife or male female relation when i was in 9 class and i m not that much old even now. m 28 now. but i bet now a days fifth class student can tell u the whole theory of male female relation and it is just because of ppl like you.
i m like this and i m proud of it if ppl like you call me conservative it does not mean anything to me but i love my values norms and culture and plzzzzzzzzz i request all of you that this liberalism is our more dangerous enemy than INDIAN, JEWS etc
Please teach the rest of these internet hoaioglns how to write and research!
hahah pagal media walay in se pehly koi ye poochay k pehli raat ko condoom kon istemal karta hai hahaha Idiots.
Matera 😀
wo uk hi or ye Islamic state hi Laiba ji es ko uk se mat compaire karain hamri kuch social values hain samjh aayi na……..
@Laiba
If you are living in UK why you are so much concern about an add running here in Pakistan. First get some knowledge about an Islamic culture and after that put your thoughts about concern of Muslims ..
NO NO NO
banning the commercial and sending notice to respective TV channels is no wayyyyy enough…..
THERE ARE THREE MAIN THINGS TO BE ADDRESSED:
1-On first place…how the hell this commercial got on air and how on earth did they even start shooting this ad.??? what were they thinking?????and who the hell were producers, directors and camera man…and last but not least the idea maker.
2-where is the accountability????where are the rules…
whom you gonna be prosecuting for this??/ will you bring culprits to the court and sentence them for at least 5 years…….
3-How come C-grade models like Mathira keep on making fuss around all the time…why does she get hired for hosting shows and commercials…Is this all for a purpose…
Good luck for the answers!
Appreciable decision of pemra
On this advertisement you all get med and have you taken any actions woman taking divorce / seperation with fake allegation on their hasband which courts accept it . for which pakistani woman who taking divorce on fake allegation is commit zana kari so, did you people think of it
laiba aur ye mathira dono biggest gs*yaa ha eny ____ me buht mzaa ata ha so shahbasb lgy rho pakistanio gas*io……….
gash*i ramzan me agg lage hoe hay ap ko shame on u bhoot agg lage hy too mugay calll kro kameenee03037283676
oay amina tm larki hony k bawajood b po*n daikhti ho sham on u or dosroo ko sabq day rhy hoo tm log